The Weekly Invitation Limit
About 100 invitations per account per week — roughly 15 to 20 a day. It applies on free, Premium and Sales Navigator accounts alike. Paying LinkedIn more does not raise it. Any tool advertising materially higher invitation volume from one account is either counting profile views as outreach or risking the account.
Why the Limit Is Weekly and Not Daily
Because it is a rolling weekly allowance, the practical daily figure is whatever you choose to divide it into. Sending 100 on Monday and nothing else is inside the weekly rule and outside normal human behaviour, which is what actually attracts a restriction. Spreading 15 to 20 a day across working hours matches the pattern of someone using LinkedIn.
The Limits That Are Not Invitations
Profile views are separately limited, commonly cited at 250 to 500 a day depending on plan. Messages to people you are not connected to require InMail credits, which are scarce and plan-dependent. Search itself has a commercial-use limit that free accounts hit after heavy use. Reading search result pages is treated as a read, not an outreach action, by every major tool in the category.
What the Limit Means for Programme Design
One account reaches roughly 400 people a month. A target of 2,000 people a month therefore requires five sender accounts running in parallel, each inside its own allowance. This is why multi-account rotation, not raw sending speed, is the only real volume lever on LinkedIn — and why per-seat pricing works against the only thing that scales.
Open Profiles Change the Arithmetic
LinkedIn open profiles can be messaged directly without a connection request, which does not consume the weekly invitation allowance. In a typical imported audience a meaningful share are open profiles. Routing those to a direct message rather than an invitation increases the number of people you can reach without going anywhere near the limit.
